OREO TWISTS
Publicis Student Workshop
Digitas Brief 2022
We’ve all been through it the last few years and life hasn’t been as playful as it once was. So, OREO, being the ‘World’s most playful’ cookie wants to help people find small pockets of their day where they break out of the everyday rut to enjoy an OREO, connect with those around them and have some fun.
Oreo want to target British millennial adults who really need a break from their standard daily routine. Shake up their usual ordinary day to day and connect with their loved ones by reigniting their true playful selves through an OREO twist.
QUICK POSTER IDEA
IDEA ONE
THE PROFESSIONAL TWISTER
Parody Film
YouTube / Social Media / TV
After playing around with Oreo Twists I relised there was definitely a knack to twisting them and seperating them perfectly.
I played on this insight and created The Professional Twister.
PROFESSIONAL TWISTER QUOTES:
“My record for twisting every Oreo Twist in a pack is 8.72 seconds."
"I sleep easy knowing I've helped people share their Oreo Twists."
The films would show various scenarios where people have called the Professional Twister to come and perfectly twist their pack of Oreo Twists.
IDEA TWO
OREO TWIST ROULETTE
Parody Film
YouTube / Social Media / TV
Another insight I found was that Oreo Twists were great for sharing and incredibly playful. I wanted to show this in a film where a group of friends play Russian Roulette with Oreo Twists.
With a nod to the famous Revels advert by HSI London I want the film to build tension. Close up shots will show the friends visibly stressed and struggling to twist the Oreo Twists perfectly.
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LOSER
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WINNER
LOSER GETS THE BEERS IN
POSTER IDEAS
I've always been influenced by instruction manuals in my own art practice. I thought they would lend themselves nicely as a poster for Oreo Twists. The poster would show how to twist the Oreos perfectly and instruct the audience how to do so.
Below are some instruction manual examples.
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QUICK DRAWING FOR POSTER IDEA
SECOND POSTER IDEA
Another personal insight I found after trying Oreo Twists was that you can be really playful and mix and match the differnet flavours. I loved making my own little creations with them.
My idea is to create a special build of a deconstructed Oreo Twist set. It could also be used as a campagin where you can buy the sets and make your own little sculpture of an Oreo Twist.
HOBBY SET EXAMPLE
DRAWING OF POSTER IDEA
