FRIDGE RAIDERS
Publicis Student Workshop
Saatchi & Saatchi Brief 2022
Fridge Raiders are the snack to sustain busy modern British life, whatever you’re doing and wherever you are.
Compared to other snacking choices which will leave you unsatisfied
and slumpy. Fridge Raiders are a big bag of getting shit done.
We’re looking for a new creative platform (Can be any media) that shows how Fridge Raiders are the snack to sustain modern British life, whatever you’re doing and wherever you are.
IDEA ONE
DRILL SERGEANT PERSONA
My first idea was to create a Drill Sergeant persona to help get some aggresion into the ads. Fridge Raiders are all about adapting and improvising to modern busy life. People are so busy that they need a coach like figure to tell them when to eat.
In your face ads telling you to listen to your stomach!
The agresssive maner of the adverts lend themselves to pre-rolls. Four second ads of just pure agression. A Drill Sergeant yelling at you to eat some Fridge Raiders.
The Sergeant could also have a mouth full of fridge raiders while yelling at you. Making it so unintelligable you would have to have it subtitled.
STREAMER FRIDGE
IDEA TWO
"Fresh from the fridge" is something Fridge Raiders pride themselves on.
It is a nutritious snack that you can quickly grab from your fridge.
Streamers are often sponsored by certain energy drinks and have branded fridges containing the products on screen. They also need a quick sustainable snack to keep them gaming/streaming for longer.
Why not have a Fridge Raiders fridge?
Fridge Raiders need to sponsor streamers and Gaming Tournaments and get them mini fridges full of Fridge Raiders.
QUESTS:
RAID THE TOMB
RAID THE FRIDGE
FRIDGE CARRIERS
IDEA THREE
Fridge Raiders is proper fresh food straight from the fridge. However, you're not always near a fridge...
This idea is a series of parody films showing busy people carrying their fridges around with them so they can snack on Fridge Raiders.
- Bike Messenger/Deliverer.
- Somebody getting on a busy bus/train.
- Taxi driver with a fridge on top of his car.
- Lorry driver with a personalised Fridge Raiders Mini-Fridge.
