McDONALD'S - VALUE
Publicis Student Workshop
Leo Burnett Brief 2022.
We all know the famous Mcdonald's saver menu adverts.
"Like getting your money's worth?"
What would a billboard version of this look like?
It needs to capture the imagination of the nation and remind everyone how much we all love a good deal.
Getting your money's worth.
This is a phrase often affilliated with recycling or re-using. I wanted to focus on this by showing comedic ways in which the viewer can re-use items that come with the saver menu. Such as the famous red fry cup or burger wrap etc.
The paper wraps that are used for the burgers can be re-used for bouquets of flowers or even to wrap presents. This can be pushed around Christmas when everyone is trying to save money one way or another.