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McDONALD'S - VALUE

Publicis Student Workshop

Leo Burnett Brief 2022.

We all know the famous Mcdonald's saver menu adverts. 

"Like getting your money's worth?"

What would a billboard version of this look like?

It needs to capture the imagination of the nation and remind everyone how much we all love a good deal.

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Getting your money's worth.

 

This is a phrase often affilliated with recycling or re-using. I wanted to focus on this by showing comedic ways in which the viewer can re-use items that come with the saver menu. Such as the famous red fry cup or burger wrap etc.

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The paper wraps that are used for the burgers can be re-used for bouquets of flowers or even to wrap presents. This can be pushed around Christmas when everyone is trying to save money one way or another.

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QUICK DRAWING IDEAS

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UNFINISHED BILLBOARD
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