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PUBLICIS STUDENT WORKSHOP
LEO BURNETT BRIEF 2022
Client: McDonalds - Value Range
Media: Bespoke set of OOH
Audience: A whole nation. Right now everyone is in the mood to be reminded of the importance of having a money-saving attitude.
Brief: Drive affinity for McDonald's, through a campaign that breathes fresh life into our platform and creates genuine nationwide fame. It should capture the imagination of the nation and remind everyone how much we all love a good deal.
Insight: As a nation, we understand the importance of recycling and reusing. I wanted to capture the sense of humour McDonald's uses in its ad campaigns by showing the most ridiculous ways you can reuse free items you get from the value menu.





QUICK DRAWING IDEAS


UNFINISHED BILLBOARD
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