PUBLICIS STUDENT WORKSHOP
LEO BURNETT BRIEF 2022
Client: McDonalds - Value Range
Media: Bespoke set of OOH
Audience: A whole nation. Right now everyone is in the mood to be reminded of the importance of having a money-saving attitude.
Brief: Drive affinity for McDonald's, through a campaign that breathes fresh life into our platform and creates genuine nationwide fame. It should capture the imagination of the nation and remind everyone how much we all love a good deal.
Insight: As a nation, we understand the importance of recycling and reusing. I wanted to capture the sense of humour McDonald's uses in its ad campaigns by showing the most ridiculous ways you can reuse free items you get from the value menu.