PUBLICIS STUDENT WORKSHOP
LEO BURNETT BRIEF 2022
Client: McDonalds - Value Range
Media: Bespoke set of OOH
Audience: Money savers.
Problem: Drive affinity for McDonald's, through a campaign that breathes fresh life into our platform and creates genuine nationwide fame. It should capture the imagination of the nation and remind everyone how much we all love a good deal.
Insight: As a nation, we understand the importance of recycling. Especially if that means we can re-use something to really get your money's worth.
Idea: Let's show some creative and absurd ways in which you can re-use McDonald's packaging from their value menu.