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PUBLICIS STUDENT WORKSHOP
LEO BURNETT BRIEF 2022

Client: McDonalds - Value Range

 

Media: Bespoke set of OOH

 

Audience: Money savers.

 

Problem: Drive affinity for McDonald's, through a campaign that breathes fresh life into our platform and creates genuine nationwide fame. It should capture the imagination of the nation and remind everyone how much we all love a good deal.

Insight: As a nation, we understand the importance of recycling. Especially if that means we can re-use something to really get your money's worth.

Idea: Let's show some creative and absurd ways in which you can re-use McDonald's packaging from their value menu.

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QUICK DRAWING IDEAS

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UNFINISHED BILLBOARD
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