Client: McDonalds - Value Range

 

Media: Bespoke set of OOH

 

Audience: A whole nation. Right now everyone is in the mood to be reminded of the importance of having a money-saving attitude.

 

Brief: Drive affinity for McDonald's, through a campaign that breathes fresh life into our platform and creates genuine nationwide fame. It should capture the imagination of the nation and remind everyone how much we all love a good deal.

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Insight: As a nation, we understand the importance of recycling and reusing. I wanted to capture the sense of humour McDonald's uses in its ad campaigns by showing the most ridiculous ways you can reuse free items you get from the value menu.