PUBLICIS STUDENT WORKSHOP
TAYLOR HERRING BRIEF 2022
Client: Robert Dyas
Media: PR - Activation to generate widespread attention in national media and can also be pushed on social media.
Audience: Millennials (but without alienating 55+ core customers)
Brief: Drive brand fame for Robert Dyas at Christmas. Drive footfall and/or also generate online traffic.
IDEA ONE
FAKE TREE PICKING EXPERIENCE
Fake Christmas trees are becoming better and better each year. Some are so good that you can hardly tell the difference. However, people still love a real Christmas tree and the whole experience of going to choose your tree is great with the family.
So this year Robert Dyas is creating a pop-up experience where you can come and pick a fake Christmas tree as if they were real.
The trees would be all lined up and leaning on each other. There will be fake snow to give that magical experience. Mulled wine on arrival to help keep you toasty as you browse the fake trees. The scent of pine needles will be pumped into the air. Once you've picked your perfect fake tree we will box it up for you. You can also just hire a tree so you can do the whole experience again next year.
THESE WOULD ALL BE FAKE OBVS
IDEA TWO
20 QUESTIONS SERVICE
Buying presents each year is hard! So what if Robert Dyas could help you solve that problem with the use of AI?
Online you will be asked 20 questions about the person you want to buy a present for. Robert Dyas AI will instantly be able to tell you which product they can offer for that special someone.
For a PR stunt, Robert Dyas can create an arcade machine version of the AI in-store. So you can go and grab all your Christmas shopping in one day.
